Ready to play
Well, we really could not be much more pleased about this than we are. This month Thinksay was chosen to support The Toy Store in developing its UK brand strategy and communications in advance of the opening of its first UK store in Oxford Street London. At first the excitement was about working with such a successful and high-profile international client but as we got to know the senior team the real pleasure has come from working alongside a group of people who have a great set of values. Now, I think I’m really still a seven year old at heart (very excited about forthcoming Star Wars movie!) but these guys are seriously geeky about quality play and all that goes with it. There will be more to come no doubt as we keep the powder dry pre-launch but watch this space as the Toy Store becomes the next must-visit destination shop for your next visit to the West End; we can hardly wait!